FAQ
Questions owners ask us.
The free audit
Is the audit really free?
Yes. The AI Visibility Audit is free, with no cost and no obligation. We research how your business shows up, send you the findings, and follow up if that’s useful to you. If you decide to work with us, we’ll go deeper with recommendations tied to your goals.
What is an AI Visibility Audit?
It’s a review of how your business appears when people use AI tools like ChatGPT, Gemini, and Claude to find businesses, places, and experiences. It shows what AI gets right, what it gets wrong, and what to fix so it describes you accurately.
What does the free audit include?
The audit checks three things: whether AI tools recommend you and how they describe you, whether your Google Business Profile is complete and accurate, and whether your website is quick on a phone, current, and easy for Google and AI to read. You get a written report that highlights the obvious gaps.
What do I need to give you?
Your name, business name, an email address for the results, and your website, Google Business Profile, or Facebook page. No logins or passwords.
What if my business has more than one location?
The free audit covers your main location, or the one you choose. The findings often apply to every location, such as inconsistent details or a website AI tools can’t read easily. Tell us how many locations you have when you request the audit. If deeper work makes sense, we’ll scope it to the locations you want included.
How is my information used?
We use your details only to research your business and send your audit. We don’t sell your information or share it outside the BrightTurn family of companies. Details are in our Privacy Policy.
How long does the audit request take?
About a minute. We do the research using AI tools and public information. A follow-up conversation is optional.
What happens after the audit?
We email you a written report within 2 business days, then reach out to walk through the highlights and answer your questions. If the audit shows real opportunities, we’ll suggest a conversation about deeper work. Whether you take that step or use the audit on your own is your choice. Questions before then? Contact us anytime.
Do I have to hire BrightTurn after an audit?
No. The report is yours to keep, with no obligation. Reach out whenever you’re ready, whether that’s next week or next year.
Can audit results change if I do nothing?
Yes. AI tools and search engines update their sources and methods often, and competitors keep improving their own visibility. Any of these can change how your business shows up, even if nothing changes on your side.
Working with us
What is BrightTurn?
BrightTurn, officially BrightTurn LLC doing business as BrightTurn Works, helps established small businesses, especially in hospitality and experiences, get found and recommended on Google, Maps, and AI tools like ChatGPT, Gemini, and Claude. We start with a free AI Visibility Audit. Then you choose how we work together: Done For You, Done With You, or Do It Yourself. We work with businesses anywhere in the US. Meet the team on our About page.
What services does BrightTurn offer?
Four, each focused on how customers find and choose you: Get found on Maps (Google Business Profile optimization), Get found on search (SEO), Get recommended by AI (AI visibility), and Get chosen (review and reputation management). Every engagement starts with a free AI Visibility Audit. See our Services page for details.
I’m not a tour company or hotel. Can you still help?
Often, yes. Our experience is deepest in travel, hospitality, and experiences, but the same principles apply to other local and service businesses. The free audit is an easy way to find out.
How much does BrightTurn cost?
The audit is free. Paid engagements start at $397, and the price depends on your goals and the opportunities the audit finds. We’ll recommend a scope and share the price before you commit to anything.
What engagement options does BrightTurn offer?
Three. In Done For You, we fix what the audit finds, then monitor and report on results. In Done With You, we start the work while your team learns alongside us, then hand over more of it. In Do It Yourself, we tackle a few top priorities and teach your team to self-audit and keep improving.
Do you guarantee more sales?
No. We improve the conditions that help you get found and considered, which should bring more leads. Sales also depend on things outside our control, like demand, pricing, availability, competition, and seasonality.
Does BrightTurn work with businesses outside my city?
Yes, anywhere in the United States. Outside the US? Contact us and we’ll consider it.
AI and search
What are AEO and GEO?
Answer engine optimization (AEO) and generative engine optimization (GEO) mean making your business clear and credible enough that AI tools understand it and recommend it accurately. You may also hear AIO, AI SEO, or AI visibility. They mean much the same thing.
Are AEO and GEO the same as SEO?
They overlap, but they aren’t the same. SEO helps your pages rank in search results. AEO and GEO help AI tools give clear, accurate answers about your business when customers ask conversational questions, like which tour is best for a family. Both matter, so we look at the full picture.
Is SEO still important if people use AI?
Yes. AI tools draw on websites, listings, and reviews, the same sources SEO improves. AI doesn’t replace search, and your customers may use either one to find you.
Why does my own website matter for AI?
AI tools read your website along with listings, reviews, and other sources. Inconsistent details, outdated hours, and slow or hard-to-read pages can lead AI tools to give customers wrong information or leave your business out entirely. Most owners never notice. The audit takes a high-level look so you know what to fix first.
Do I need to understand AI?
No. Our job is to understand the technology and turn it into practical steps for your business.
How will I know if the improvements worked?
We compare your results before and after the work, using your free audit as the starting point. Depending on the service, we track how you appear in AI answers, map and search rankings, Google Business Profile performance, and reviews. We send a written report of what changed and what’s next. We report on visibility and reputation, not sales.
Still deciding? The audit is the easiest way to find out.
- Free
- No obligation