Amy Jenkins
Co-Founder
30 years in insurance, financial services and technology, most of it as the strategist executives relied on to decide where to invest first. Amy brings that senior-level thinking to independent businesses that could never hire it.
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Amy Jenkins has spent 30 years in insurance, financial services and technology. As a Principal Enterprise Architect, she led digital strategy and capability-based planning: working out what an organization needs to be able to do, and which investments get it there first. She aligned an $800 million technology budget to corporate strategy and personally sequenced execution of $215 million of it.
The lesson from all of it is simple: decide what matters most, then do it in the right order. Big organizations pay senior strategists for exactly that, because the wrong order wastes time and money. Independent owners face the same choices with less room for error, and almost none can afford that kind of help.
That’s why Amy founded BrightTurn: to give smaller businesses the strategic thinking she practiced at the highest levels. She leads the company and personally sets each client’s priorities, so your time and money go where they’ll make the biggest difference first.
